Digital Transformation in the Cultural Heritage Sector is popular PDF and ePub book, written by Tiziana Russo Spena in 2021-03-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Transformation in the Cultural Heritage Sector can be Read Online from any device for your convenience.
Digital Transformation in the Cultural Heritage Sector Book PDF Summary
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Detail Book of Digital Transformation in the Cultural Heritage Sector PDF
- Author : Tiziana Russo Spena
- Release : 25 March 2021
- Publisher : Springer Nature
- ISBN : 9783030633769
- Genre : Business & Economics
- Total Page : 226 pages
- Language : English
- PDF File Size : 21,5 Mb
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