International Digital Marketing in China is popular PDF and ePub book, written by Lala Hu in 2020-03-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Digital Marketing in China can be Read Online from any device for your convenience.
International Digital Marketing in China Book PDF Summary
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.
Detail Book of International Digital Marketing in China PDF
- Author : Lala Hu
- Release : 16 March 2020
- Publisher : Springer Nature
- ISBN : 9783030381608
- Genre : Business & Economics
- Total Page : 106 pages
- Language : English
- PDF File Size : 17,5 Mb
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