Branding and Positioning in Base of the Pyramid Markets in Africa is popular PDF and ePub book, written by Charles Blankson in 2019-09-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Branding and Positioning in Base of the Pyramid Markets in Africa can be Read Online from any device for your convenience.
Branding and Positioning in Base of the Pyramid Markets in Africa Book PDF Summary
Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.
Detail Book of Branding and Positioning in Base of the Pyramid Markets in Africa PDF
- Author : Charles Blankson
- Release : 10 September 2019
- Publisher : Routledge
- ISBN : 9781351038041
- Genre : Business & Economics
- Total Page : 228 pages
- Language : English
- PDF File Size : 14,7 Mb
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