Base of the Pyramid Markets in Africa is popular PDF and ePub book, written by Judy N. Muthuri in 2020-07-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Base of the Pyramid Markets in Africa can be Read Online from any device for your convenience.
Base of the Pyramid Markets in Africa Book PDF Summary
This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.
Detail Book of Base of the Pyramid Markets in Africa PDF
- Author : Judy N. Muthuri
- Release : 27 July 2020
- Publisher : Routledge
- ISBN : 9780429754203
- Genre : Business & Economics
- Total Page : 187 pages
- Language : English
- PDF File Size : 21,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Base of the Pyramid Markets in Africa by Judy N. Muthuri, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.