Bottom of the Pyramid Marketing is popular PDF and ePub book, written by Ramendra Singh in 2018-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Bottom of the Pyramid Marketing can be Read Online from any device for your convenience.
Bottom of the Pyramid Marketing Book PDF Summary
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Detail Book of Bottom of the Pyramid Marketing PDF
- Author : Ramendra Singh
- Release : 03 December 2018
- Publisher : Emerald Group Publishing
- ISBN : 9781787145566
- Genre : Business & Economics
- Total Page : 234 pages
- Language : English
- PDF File Size : 20,8 Mb
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