Marketing Brands in Africa is popular PDF and ePub book, written by Samuelson Appau in 2021-09-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Brands in Africa can be Read Online from any device for your convenience.
Marketing Brands in Africa Book PDF Summary
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Detail Book of Marketing Brands in Africa PDF
- Author : Samuelson Appau
- Release : 11 September 2021
- Publisher : Springer Nature
- ISBN : 9783030772048
- Genre : Business & Economics
- Total Page : 276 pages
- Language : English
- PDF File Size : 21,8 Mb
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