The Seven Dimensions of Branding is popular PDF and ePub book, written by Muyiwa Kayode in 2011-08-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Seven Dimensions of Branding can be Read Online from any device for your convenience.
The Seven Dimensions of Branding Book PDF Summary
Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.
Detail Book of The Seven Dimensions of Branding PDF
- Author : Muyiwa Kayode
- Release : 31 August 2011
- Publisher : AuthorHouse
- ISBN : 9781463434274
- Genre : Business & Economics
- Total Page : 125 pages
- Language : English
- PDF File Size : 19,5 Mb
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