From Brand Vision to Brand Evaluation is popular PDF and ePub book, written by Leslie De Chernatony in 2006, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, From Brand Vision to Brand Evaluation can be Read Online from any device for your convenience.

From Brand Vision to Brand Evaluation Book PDF Summary

Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.

Detail Book of From Brand Vision to Brand Evaluation PDF

From Brand Vision to Brand Evaluation
  • Author : Leslie De Chernatony
  • Release : 27 September 2024
  • Publisher : Elsevier
  • ISBN : 9780750667494
  • Genre : Business & Economics
  • Total Page : 358 pages
  • Language : English
  • PDF File Size : 16,6 Mb

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