A Research Agenda for Brand Management in a New Era of Consumerism is popular PDF and ePub book, written by Ceridwyn King in 2023-09-28, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, A Research Agenda for Brand Management in a New Era of Consumerism can be Read Online from any device for your convenience.
A Research Agenda for Brand Management in a New Era of Consumerism Book PDF Summary
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both foundational topics and contemporary work in the field. They synthesise diverse approaches to provide a holistic and dynamic understanding of the major areas of brand management. Alongside this theoretical taxonomy of the field, this Research Agenda also examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting-edge developments in brand management research including brand co-creation, conscientious brands, online brand communities, non-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important areas for further research, this Research Agenda will be an invaluable resource for doctoral students and scholars in marketing, strategic management, and branding.
Detail Book of A Research Agenda for Brand Management in a New Era of Consumerism PDF
- Author : Ceridwyn King
- Release : 28 September 2023
- Publisher : Edward Elgar Publishing
- ISBN : 1803925507
- Genre : Uncategoriezed
- Total Page : 0 pages
- Language : English
- PDF File Size : 17,7 Mb
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