Exploring the Dynamics of Consumerism in Developing Nations is popular PDF and ePub book, written by Gbadamosi, Ayantunji in 2019-01-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Exploring the Dynamics of Consumerism in Developing Nations can be Read Online from any device for your convenience.
Exploring the Dynamics of Consumerism in Developing Nations Book PDF Summary
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Detail Book of Exploring the Dynamics of Consumerism in Developing Nations PDF
- Author : Gbadamosi, Ayantunji
- Release : 11 January 2019
- Publisher : IGI Global
- ISBN : 9781522579076
- Genre : Business & Economics
- Total Page : 428 pages
- Language : English
- PDF File Size : 18,6 Mb
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