The Neuroscience of Rhetoric in Management is popular PDF and ePub book, written by Dirk Remley in 2018-10-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Neuroscience of Rhetoric in Management can be Read Online from any device for your convenience.
The Neuroscience of Rhetoric in Management Book PDF Summary
Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.
Detail Book of The Neuroscience of Rhetoric in Management PDF
- Author : Dirk Remley
- Release : 03 October 2018
- Publisher : Routledge
- ISBN : 9780429775000
- Genre : Business & Economics
- Total Page : 131 pages
- Language : English
- PDF File Size : 19,5 Mb
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