Advertising Methods Research and Practices is popular PDF and ePub book, written by Noprita Herari in 2024-05-25, it is a fantastic choice for those who relish reading online the Antiques & Collectibles genre. Let's immerse ourselves in this engaging Antiques & Collectibles book by exploring the summary and details provided below. Remember, Advertising Methods Research and Practices can be Read Online from any device for your convenience.
Advertising Methods Research and Practices Book PDF Summary
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
Detail Book of Advertising Methods Research and Practices PDF
- Author : Noprita Herari
- Release : 25 May 2024
- Publisher : Sayak Pal
- ISBN : 9788196340254
- Genre : Antiques & Collectibles
- Total Page : 494 pages
- Language : English
- PDF File Size : 16,6 Mb
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