The Routledge Companion to Marketing Research is popular PDF and ePub book, written by Len Tiu Wright in 2021-06-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Routledge Companion to Marketing Research can be Read Online from any device for your convenience.
The Routledge Companion to Marketing Research Book PDF Summary
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Detail Book of The Routledge Companion to Marketing Research PDF
- Author : Len Tiu Wright
- Release : 27 June 2021
- Publisher : Routledge
- ISBN : 9781134826865
- Genre : Business & Economics
- Total Page : 623 pages
- Language : English
- PDF File Size : 21,5 Mb
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