The Routledge Companion to Strategic Marketing is popular PDF and ePub book, written by Bodo B. Schlegelmilch in 2020-11-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Routledge Companion to Strategic Marketing can be Read Online from any device for your convenience.
The Routledge Companion to Strategic Marketing Book PDF Summary
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Detail Book of The Routledge Companion to Strategic Marketing PDF
- Author : Bodo B. Schlegelmilch
- Release : 24 November 2020
- Publisher : Routledge
- ISBN : 9781351038645
- Genre : Business & Economics
- Total Page : 501 pages
- Language : English
- PDF File Size : 13,7 Mb
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