The Routledge Companion to Non Market Strategy is popular PDF and ePub book, written by Thomas C. Lawton in 2015-04-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Routledge Companion to Non Market Strategy can be Read Online from any device for your convenience.
The Routledge Companion to Non Market Strategy Book PDF Summary
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
Detail Book of The Routledge Companion to Non Market Strategy PDF
- Author : Thomas C. Lawton
- Release : 24 April 2015
- Publisher : Routledge
- ISBN : 9781317819707
- Genre : Business & Economics
- Total Page : 540 pages
- Language : English
- PDF File Size : 7,9 Mb
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