The Routledge Companion to Marketing History is popular PDF and ePub book, written by D.G. Brian Jones in 2016-01-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Routledge Companion to Marketing History can be Read Online from any device for your convenience.
The Routledge Companion to Marketing History Book PDF Summary
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Detail Book of The Routledge Companion to Marketing History PDF
- Author : D.G. Brian Jones
- Release : 29 January 2016
- Publisher : Routledge
- ISBN : 9781134688753
- Genre : Business & Economics
- Total Page : 740 pages
- Language : English
- PDF File Size : 7,8 Mb
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