Using Qualitative Research in Advertising is popular PDF and ePub book, written by Margaret A. Morrison in 2012, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Using Qualitative Research in Advertising can be Read Online from any device for your convenience.
Using Qualitative Research in Advertising Book PDF Summary
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Detail Book of Using Qualitative Research in Advertising PDF
- Author : Margaret A. Morrison
- Release : 30 September 2024
- Publisher : SAGE
- ISBN : 9781412987240
- Genre : Business & Economics
- Total Page : 241 pages
- Language : English
- PDF File Size : 8,8 Mb
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