Qualitative Marketing Research is popular PDF and ePub book, written by David Carson in 2001-02-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Qualitative Marketing Research can be Read Online from any device for your convenience.
Qualitative Marketing Research Book PDF Summary
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Detail Book of Qualitative Marketing Research PDF
- Author : David Carson
- Release : 01 February 2001
- Publisher : SAGE
- ISBN : 9781446205358
- Genre : Business & Economics
- Total Page : 254 pages
- Language : English
- PDF File Size : 20,5 Mb
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