Website Quality and Shopping Behavior is popular PDF and ePub book, written by Tereza Semerádová in 2020-04-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Website Quality and Shopping Behavior can be Read Online from any device for your convenience.
Website Quality and Shopping Behavior Book PDF Summary
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Detail Book of Website Quality and Shopping Behavior PDF
- Author : Tereza Semerádová
- Release : 04 April 2020
- Publisher : Springer
- ISBN : 3030444392
- Genre : Business & Economics
- Total Page : 129 pages
- Language : English
- PDF File Size : 8,5 Mb
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