Chinese Consumers and the Fashion Market is popular PDF and ePub book, written by Yingjiao Xu in 2018-03-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Chinese Consumers and the Fashion Market can be Read Online from any device for your convenience.
Chinese Consumers and the Fashion Market Book PDF Summary
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Detail Book of Chinese Consumers and the Fashion Market PDF
- Author : Yingjiao Xu
- Release : 09 March 2018
- Publisher : Springer
- ISBN : 9789811084294
- Genre : Business & Economics
- Total Page : 211 pages
- Language : English
- PDF File Size : 11,7 Mb
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