Experiential Marketing in an Age of Hyper Connectivity is popular PDF and ePub book, written by Nadia Pomirleanu in 2022-02-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Experiential Marketing in an Age of Hyper Connectivity can be Read Online from any device for your convenience.
Experiential Marketing in an Age of Hyper Connectivity Book PDF Summary
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Detail Book of Experiential Marketing in an Age of Hyper Connectivity PDF
- Author : Nadia Pomirleanu
- Release : 22 February 2022
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527580350
- Genre : Business & Economics
- Total Page : 180 pages
- Language : English
- PDF File Size : 18,5 Mb
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