Fashion in 21st Century China is popular PDF and ePub book, written by Yuli Bai in 2021-10-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fashion in 21st Century China can be Read Online from any device for your convenience.
Fashion in 21st Century China Book PDF Summary
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.
Detail Book of Fashion in 21st Century China PDF
- Author : Yuli Bai
- Release : 25 October 2021
- Publisher : Springer Nature
- ISBN : 9789811629266
- Genre : Business & Economics
- Total Page : 190 pages
- Language : English
- PDF File Size : 10,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Fashion in 21st Century China by Yuli Bai, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.