Value Oriented Media Management is popular PDF and ePub book, written by Klaus-Dieter Altmeppen in 2017-04-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Value Oriented Media Management can be Read Online from any device for your convenience.
Value Oriented Media Management Book PDF Summary
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Detail Book of Value Oriented Media Management PDF
- Author : Klaus-Dieter Altmeppen
- Release : 27 April 2017
- Publisher : Springer
- ISBN : 9783319510088
- Genre : Business & Economics
- Total Page : 240 pages
- Language : English
- PDF File Size : 21,9 Mb
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