The Role of CRM in Maximizing Customer Satisfaction is popular PDF and ePub book, written by Nashra Rafiq in 2024-02-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Role of CRM in Maximizing Customer Satisfaction can be Read Online from any device for your convenience.
The Role of CRM in Maximizing Customer Satisfaction Book PDF Summary
Seminar paper from the year 2020 in the subject Business economics - Customer Relationship Management, CRM, grade: A+, Coventry University (Faculty of Social Sciences), course: Business Management and Marketing, language: English, abstract: Customer Relationship Management (CRM) has garnered substantial interest from both market practitioners and academic researchers due to the increasing competition and limited consumer base in today's globalized economy. As products and services become more homogenized, organizations seek innovative strategies to remain competitive, often resorting to price reductions. Concurrently, empowered consumers with access to abundant information demand heightened levels of care from organizations, shifting the balance of power towards the customer. Consequently, fostering strong customer relationships has emerged as a critical competitive advantage for organizations aiming for profitability. The study's significance extends beyond organizational practices to contribute valuable insights to CRM literature and knowledge. By examining the requirements and processes of CRM, the research aims to inform stakeholders such as policymakers, organizations, researchers, and academia about effective customer relationship management strategies. Additionally, the study aims to enrich the body of knowledge in related fields, laying the groundwork for future research endeavors.
Detail Book of The Role of CRM in Maximizing Customer Satisfaction PDF
- Author : Nashra Rafiq
- Release : 22 February 2024
- Publisher : GRIN Verlag
- ISBN : 9783963557194
- Genre : Business & Economics
- Total Page : 18 pages
- Language : English
- PDF File Size : 14,6 Mb
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