The Language of Branding is popular PDF and ePub book, written by Dawn Lerman in 2017-12-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Language of Branding can be Read Online from any device for your convenience.
The Language of Branding Book PDF Summary
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
Detail Book of The Language of Branding PDF
- Author : Dawn Lerman
- Release : 14 December 2017
- Publisher : Routledge
- ISBN : 9781136494321
- Genre : Business & Economics
- Total Page : 165 pages
- Language : English
- PDF File Size : 21,5 Mb
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