Strong Language is popular PDF and ePub book, written by Chris West in 2022-02-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strong Language can be Read Online from any device for your convenience.
Strong Language Book PDF Summary
A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for. In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one. Discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want. Drawing on his experience working with hundreds of brands – including Alphabet’s Moonshot Factory, Harry Winston, the world's biggest carmaker, and startups in fintech, edtech, and skincare – Chris West’s Strong Language framework will guide you to the breakthrough voice you need to outsmart and outperform your competitors.
Detail Book of Strong Language PDF
- Author : Chris West
- Release : 10 February 2022
- Publisher : Chris West
- ISBN : 9781544523576
- Genre : Business & Economics
- Total Page : 227 pages
- Language : English
- PDF File Size : 17,5 Mb
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