The Handbook of Organic and Fair Trade Food Marketing is popular PDF and ePub book, written by Simon Wright in 2008-04-15, it is a fantastic choice for those who relish reading online the Technology & Engineering genre. Let's immerse ourselves in this engaging Technology & Engineering book by exploring the summary and details provided below. Remember, The Handbook of Organic and Fair Trade Food Marketing can be Read Online from any device for your convenience.
The Handbook of Organic and Fair Trade Food Marketing Book PDF Summary
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
Detail Book of The Handbook of Organic and Fair Trade Food Marketing PDF
- Author : Simon Wright
- Release : 15 April 2008
- Publisher : John Wiley & Sons
- ISBN : 9780470996089
- Genre : Technology & Engineering
- Total Page : 312 pages
- Language : English
- PDF File Size : 16,8 Mb
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