Strategic Communications in Africa is popular PDF and ePub book, written by Hugh Mangeya in 2021-12-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Communications in Africa can be Read Online from any device for your convenience.
Strategic Communications in Africa Book PDF Summary
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.
Detail Book of Strategic Communications in Africa PDF
- Author : Hugh Mangeya
- Release : 24 December 2021
- Publisher : Routledge
- ISBN : 9781000533781
- Genre : Business & Economics
- Total Page : 258 pages
- Language : English
- PDF File Size : 15,5 Mb
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