Public Relations Management in Africa Volume 2 is popular PDF and ePub book, written by Albert A. Anani-Bossman in 2023-07-19, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Public Relations Management in Africa Volume 2 can be Read Online from any device for your convenience.
Public Relations Management in Africa Volume 2 Book PDF Summary
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
Detail Book of Public Relations Management in Africa Volume 2 PDF
- Author : Albert A. Anani-Bossman
- Release : 19 July 2023
- Publisher : Springer Nature
- ISBN : 9783031327513
- Genre : Social Science
- Total Page : 279 pages
- Language : English
- PDF File Size : 13,8 Mb
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