Marketing Communications in Emerging Economies Volume I is popular PDF and ePub book, written by Thomas Anning-Dorson in 2021-10-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Communications in Emerging Economies Volume I can be Read Online from any device for your convenience.
Marketing Communications in Emerging Economies Volume I Book PDF Summary
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
Detail Book of Marketing Communications in Emerging Economies Volume I PDF
- Author : Thomas Anning-Dorson
- Release : 28 October 2021
- Publisher : Springer Nature
- ISBN : 9783030813291
- Genre : Business & Economics
- Total Page : 318 pages
- Language : English
- PDF File Size : 19,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Marketing Communications in Emerging Economies Volume I by Thomas Anning-Dorson, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.