Media and Communication in Nigeria is popular PDF and ePub book, written by Bruce Mutsvairo in 2021-12-31, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Media and Communication in Nigeria can be Read Online from any device for your convenience.
Media and Communication in Nigeria Book PDF Summary
Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
Detail Book of Media and Communication in Nigeria PDF
- Author : Bruce Mutsvairo
- Release : 31 December 2021
- Publisher : Routledge
- ISBN : 9781000511802
- Genre : Language Arts & Disciplines
- Total Page : 288 pages
- Language : English
- PDF File Size : 21,8 Mb
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