Strategic Brand Management 3rd Edition is popular PDF and ePub book, written by Alexander Chernev in 2020-01-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Brand Management 3rd Edition can be Read Online from any device for your convenience.
Strategic Brand Management 3rd Edition Book PDF Summary
In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
Detail Book of Strategic Brand Management 3rd Edition PDF
- Author : Alexander Chernev
- Release : 31 January 2020
- Publisher : Cerebellum Press
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 446 pages
- Language : English
- PDF File Size : 20,6 Mb
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