Strategic Marketing Management is popular PDF and ePub book, written by Alexander Chernev in 2009, it is a fantastic choice for those who relish reading online the Marketing genre. Let's immerse ourselves in this engaging Marketing book by exploring the summary and details provided below. Remember, Strategic Marketing Management can be Read Online from any device for your convenience.
Strategic Marketing Management Book PDF Summary
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Detail Book of Strategic Marketing Management PDF
- Author : Alexander Chernev
- Release : 29 September 2024
- Publisher : Unknown
- ISBN : 0982512635
- Genre : Marketing
- Total Page : 283 pages
- Language : English
- PDF File Size : 17,7 Mb
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