Strategic Brand Management and Development is popular PDF and ePub book, written by Sotiris T. Lalaounis in 2020-12-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Brand Management and Development can be Read Online from any device for your convenience.
Strategic Brand Management and Development Book PDF Summary
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
Detail Book of Strategic Brand Management and Development PDF
- Author : Sotiris T. Lalaounis
- Release : 30 December 2020
- Publisher : Routledge
- ISBN : 9781000298185
- Genre : Business & Economics
- Total Page : 382 pages
- Language : English
- PDF File Size : 13,5 Mb
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