Statistics for Marketing and Consumer Research is popular PDF and ePub book, written by Mario Mazzocchi in 2008-05-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Statistics for Marketing and Consumer Research can be Read Online from any device for your convenience.
Statistics for Marketing and Consumer Research Book PDF Summary
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Detail Book of Statistics for Marketing and Consumer Research PDF
- Author : Mario Mazzocchi
- Release : 22 May 2008
- Publisher : SAGE
- ISBN : 9781446204016
- Genre : Business & Economics
- Total Page : 433 pages
- Language : English
- PDF File Size : 21,9 Mb
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