Quantitative Research Methods in Consumer Psychology is popular PDF and ePub book, written by Paul Hackett in 2018-12-07, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, Quantitative Research Methods in Consumer Psychology can be Read Online from any device for your convenience.
Quantitative Research Methods in Consumer Psychology Book PDF Summary
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Detail Book of Quantitative Research Methods in Consumer Psychology PDF
- Author : Paul Hackett
- Release : 07 December 2018
- Publisher : Taylor & Francis
- ISBN : 9781317280415
- Genre : Psychology
- Total Page : 418 pages
- Language : English
- PDF File Size : 7,9 Mb
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