Consumer Psychology is popular PDF and ePub book, written by Paul M. W. Hackett in 2016, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Psychology can be Read Online from any device for your convenience.
Consumer Psychology Book PDF Summary
Qualitative consumer psychological research is central to understanding consumers and produces veracious consumer insights. However, no study guide format book exists that provides details of a course in qualitative consumer research. This book focuses upon newer techniques (e.g.: netnography) and implementations of traditional approaches (focus groups, in-depth interviews, etc.). Ethics are considered in the context of contemporary research approaches. This book coherently presents a course and assessment in qualitative consumer research. The book can be read alone or supplement more general textbooks in this area. The book is for university students at all academic levels and comprises five sections: Section 1: Planning the Research; Section 2: Approaches to consumer ethnography and qualitative consumer research; Section 3: Practical procedures; Section 4: Reporting the results; Section 5: Course assessment. Section 1 prepares students for the practical research procedures in section 2. This second section gives details about why and when the selected approaches are used. Section 3 specifies how to conduct each procedure. Section 4 discusses data analysis and result presentation. Section 5 details course assessment. Each research approach is presented along with its theoretical grounding and then students are guided in undertaking each procedure.
Detail Book of Consumer Psychology PDF
- Author : Paul M. W. Hackett
- Release : 01 October 2024
- Publisher : Verlag Barbara Budrich
- ISBN : 3847407724
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 9,6 Mb
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