Methods in Consumer Research Volume 1 is popular PDF and ePub book, written by Gaston Ares in 2018-01-02, it is a fantastic choice for those who relish reading online the Technology & Engineering genre. Let's immerse ourselves in this engaging Technology & Engineering book by exploring the summary and details provided below. Remember, Methods in Consumer Research Volume 1 can be Read Online from any device for your convenience.
Methods in Consumer Research Volume 1 Book PDF Summary
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
Detail Book of Methods in Consumer Research Volume 1 PDF
- Author : Gaston Ares
- Release : 02 January 2018
- Publisher : Woodhead Publishing
- ISBN : 9780081012581
- Genre : Technology & Engineering
- Total Page : 582 pages
- Language : English
- PDF File Size : 15,7 Mb
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