Sport Marketing in a Global Environment is popular PDF and ePub book, written by Ruth M. Crabtree in 2022-04-19, it is a fantastic choice for those who relish reading online the Sports & Recreation genre. Let's immerse ourselves in this engaging Sports & Recreation book by exploring the summary and details provided below. Remember, Sport Marketing in a Global Environment can be Read Online from any device for your convenience.
Sport Marketing in a Global Environment Book PDF Summary
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Detail Book of Sport Marketing in a Global Environment PDF
- Author : Ruth M. Crabtree
- Release : 19 April 2022
- Publisher : Routledge
- ISBN : 9781000575514
- Genre : Sports & Recreation
- Total Page : 272 pages
- Language : English
- PDF File Size : 21,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Sport Marketing in a Global Environment by Ruth M. Crabtree, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.