ROI in Marketing The Design Thinking Approach to Measure Prove and Improve the Value of Marketing is popular PDF and ePub book, written by Jack J. Phillips in 2020-10-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, ROI in Marketing The Design Thinking Approach to Measure Prove and Improve the Value of Marketing can be Read Online from any device for your convenience.
ROI in Marketing The Design Thinking Approach to Measure Prove and Improve the Value of Marketing Book PDF Summary
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before. Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure: Input, including types of projects, audience reach, number of customers, costs, and more Reactions of target groups to products, services, and messages Actions, including how to process and monetize what the target group thinks, believes, and knows Business impact of actions taken by the target group and their influence on sales, new accounts, and profits ROI, monetary benefits of marketing programs compared to costs Intangibles, such as image, reputation, corporate social responsibility, and more Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.
Detail Book of ROI in Marketing The Design Thinking Approach to Measure Prove and Improve the Value of Marketing PDF
- Author : Jack J. Phillips
- Release : 27 October 2020
- Publisher : McGraw Hill Professional
- ISBN : 9781260460438
- Genre : Business & Economics
- Total Page : 360 pages
- Language : English
- PDF File Size : 14,5 Mb
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