Rethinking Strategy for Creative Industries is popular PDF and ePub book, written by Milan Todorovic in 2016-03-02, it is a fantastic choice for those who relish reading online the Art genre. Let's immerse ourselves in this engaging Art book by exploring the summary and details provided below. Remember, Rethinking Strategy for Creative Industries can be Read Online from any device for your convenience.
Rethinking Strategy for Creative Industries Book PDF Summary
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Detail Book of Rethinking Strategy for Creative Industries PDF
- Author : Milan Todorovic
- Release : 02 March 2016
- Publisher : Routledge
- ISBN : 9781317911876
- Genre : Art
- Total Page : 238 pages
- Language : English
- PDF File Size : 13,5 Mb
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