The Disappearing Product is popular PDF and ePub book, written by Chris Bilton in 2017-09-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Disappearing Product can be Read Online from any device for your convenience.
The Disappearing Product Book PDF Summary
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.
Detail Book of The Disappearing Product PDF
- Author : Chris Bilton
- Release : 29 September 2017
- Publisher : Edward Elgar Publishing
- ISBN : 9781785360732
- Genre : Business & Economics
- Total Page : 386 pages
- Language : English
- PDF File Size : 18,7 Mb
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