Retail Branding and Store Loyalty is popular PDF and ePub book, written by Bettina Berg in 2013-09-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Retail Branding and Store Loyalty can be Read Online from any device for your convenience.
Retail Branding and Store Loyalty Book PDF Summary
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Detail Book of Retail Branding and Store Loyalty PDF
- Author : Bettina Berg
- Release : 07 September 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783658015961
- Genre : Business & Economics
- Total Page : 197 pages
- Language : English
- PDF File Size : 17,7 Mb
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