Retail Brand Equity and Loyalty is popular PDF and ePub book, written by Julia Katharina Weindel in 2016-09-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Retail Brand Equity and Loyalty can be Read Online from any device for your convenience.
Retail Brand Equity and Loyalty Book PDF Summary
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Detail Book of Retail Brand Equity and Loyalty PDF
- Author : Julia Katharina Weindel
- Release : 06 September 2016
- Publisher : Springer
- ISBN : 9783658150372
- Genre : Business & Economics
- Total Page : 215 pages
- Language : English
- PDF File Size : 14,5 Mb
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