PR and Communication in Local Government and Public Services is popular PDF and ePub book, written by John Brown in 2013-07-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, PR and Communication in Local Government and Public Services can be Read Online from any device for your convenience.

PR and Communication in Local Government and Public Services Book PDF Summary

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Detail Book of PR and Communication in Local Government and Public Services PDF

PR and Communication in Local Government and Public Services
  • Author : John Brown
  • Release : 03 July 2013
  • Publisher : Kogan Page Publishers
  • ISBN : 9780749466176
  • Genre : Business & Economics
  • Total Page : 320 pages
  • Language : English
  • PDF File Size : 13,9 Mb

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