Crisis Issues and Reputation Management is popular PDF and ePub book, written by Andrew Griffin in 2014-04-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Crisis Issues and Reputation Management can be Read Online from any device for your convenience.
Crisis Issues and Reputation Management Book PDF Summary
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.
Detail Book of Crisis Issues and Reputation Management PDF
- Author : Andrew Griffin
- Release : 03 April 2014
- Publisher : Kogan Page Publishers
- ISBN : 9780749469931
- Genre : Business & Economics
- Total Page : 280 pages
- Language : English
- PDF File Size : 15,5 Mb
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