Marketing Management and Communications in the Public Sector is popular PDF and ePub book, written by Martial Pasquier in 2017-08-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Management and Communications in the Public Sector can be Read Online from any device for your convenience.
Marketing Management and Communications in the Public Sector Book PDF Summary
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Detail Book of Marketing Management and Communications in the Public Sector PDF
- Author : Martial Pasquier
- Release : 18 August 2017
- Publisher : Routledge
- ISBN : 9781317222606
- Genre : Business & Economics
- Total Page : 296 pages
- Language : English
- PDF File Size : 13,8 Mb
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