Marketing in the Public Sector is popular PDF and ePub book, written by Nancy R. Lee in 2006-10-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing in the Public Sector can be Read Online from any device for your convenience.
Marketing in the Public Sector Book PDF Summary
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Detail Book of Marketing in the Public Sector PDF
- Author : Nancy R. Lee
- Release : 16 October 2006
- Publisher : Pearson Education
- ISBN : 9780132716222
- Genre : Business & Economics
- Total Page : 465 pages
- Language : English
- PDF File Size : 11,5 Mb
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