Marketing Public Sector Services is popular PDF and ePub book, written by Jennifer Bean in 2012-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Public Sector Services can be Read Online from any device for your convenience.
Marketing Public Sector Services Book PDF Summary
This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focused and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation.
Detail Book of Marketing Public Sector Services PDF
- Author : Jennifer Bean
- Release : 01 January 2012
- Publisher : HB Publications
- ISBN : 9781899448692
- Genre : Business & Economics
- Total Page : 99 pages
- Language : English
- PDF File Size : 12,8 Mb
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