The PR Professional s Handbook is popular PDF and ePub book, written by Caroline Black in 2014-04-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The PR Professional s Handbook can be Read Online from any device for your convenience.
The PR Professional s Handbook Book PDF Summary
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Detail Book of The PR Professional s Handbook PDF
- Author : Caroline Black
- Release : 03 April 2014
- Publisher : Kogan Page Publishers
- ISBN : 9780749468439
- Genre : Business & Economics
- Total Page : 378 pages
- Language : English
- PDF File Size : 10,5 Mb
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